TikTok is the fastest growing social media network ever & the platform has over a 1 billion active users worldwide.
Rabbitohs TV | Rabbitohs Radio kicked off it’s TikTok account in July 2020 with a simple picture of Latrell Mitchell accompanied by an audio file of him speaking during our interview on Rabbitohs Radio Podcast. It was a humble beginning but since then we’ve lifted our game uploading hundreds of videos with various hashtags that have been views millions of times.
TikTok is still viewed by some as just a fun app for the younger generation but the truth is that it has something for everyone of all ages with a wide variety of entertaining content that has become mainstream alongside social media giants Facebook, Twitter & Instagram.
‘TikTok is available in over 150 countries and has been downloaded over 200 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now.’ (wallaroomedia.com)
Over 2 million Aussies regularly use TikTok & that number continues to grow.
Our hashtag #rabbitohstv recently topped the million views mark making it our 3rd phrase to have done so after #rabbitohsradio (2.4 million) & #rabbitohsradiopodcast (1 million) both did the same thing earlier this year.
One huge appeal of TikTok to users & creators is the music & the fact that TikTok has become a hit maker in the music industry. It also has the power to revitalise old tracks & gain new popularity for countless artists music.
A perfect example here is the viral cranberry juice skateboarder video that quickly translated into a resurgence in popularity for Fleetwood Mac, with “Dreams” receiving a 374% jump in sales and a 89% jump in streams, putting the classic hit back on Billboard’s top charts.
That video creator Nathan Apodaca & a Cranberry Juice company have both reaped the rewards thanks to his work. Sales of Ocean Spray soared after Nathan’s video of him sipping it, and as a reward the company gave him an actual car.
Instant fame, a merchandise range, an appearance in an advert at the Super Bowl & more followed. Not bad for a bloke filming himself riding his skateboard sipping a drink with an old tune as a backing track.
Our post featuring two police women on the street in Coogee has been our most popular, viewed over 356k times.
In that police women TikTok we used the song ‘Dream Police’ by Cheap Trick so if any of the band members are reading this I’ll settle for a case of Young Henry’s Newtowner thank you very much!
By Steve Mavin